Itai is a practicing architect and researcher focusing on designing with the human experience in mind. Much of his work is dedicated to bridging the fields of architecture and neuroscience by developing methods for the practical adoption of new scientific knowledge into the design process. He is Director of Hume, a science-informed architecture and urban design practice backed by research at its Human Metrics Lab. In 2015, Itai founded the Conscious Cities movement; a new field of research and practice for building people-centered environments with a particular focus on using behavioral and cognitive science in design. A fellow at The Centre for Urban Design and Mental Health, and at the Urban Design Forum, Itai also is involved with bodies such as Harvard, Brookings Institution, and Urban Thinkscape. Itai was a recipient of a 2016 ANFA Harold Hay Grant for a proof-of-concept study entitled “Curiosity as a Design Tool.” This research was conducted at The Gonda Multidisciplinary Brain Research Centre at Bar-Ilan University in Israel.